Branding & Design for Italian and Baking Brand
Client
The Flour Connects
Food processing
Industry
Services
Rebranding, Packaging and website design
Creating a go-to place as well as name that beautifully signifies the unifying power of food, particularly bread and baked goods, in connecting people, cultures, and stories. Flour is the essential ingredient that brings everything together, just as the founder’s vision connects the heart of Italy to every customer.
The Story
The Flour Connects was born from a dream to bring the heart of Italian baking to the forefront of the culinary world. Its founder, a chef of remarkable talent and vision, left the prestige of a five-star hotel kitchen to pursue a passion that connected more deeply with his culinary roots and personal aspirations. His journey is one of courage, passion, and the desire to share his love for Italian cuisine and baking with the world. Through The Flour Connects, he invites everyone to taste the essence of Italy, crafted with care, love, and the finest ingredients. Each loaf of bread, each pastry, tells a story of tradition, innovation, and the magic that happens when people come together over great food.
Branding
Given that The Flour Connects is a new venture, the project focused on original branding rather than rebranding. This included the development of a unique logo, color palette, typography, and packaging design that would stand out in the competitive culinary market while paying homage to the artisanal and personal touch of its offerings.
Brand Communication
The branding of The Flour Connects communicates the essence of high-quality, artisanal baking fused with the sophistication of Italian cuisine. Each element of the brand identity, from the logo to the packaging, tells a story of passion, expertise, and the joy of connecting people through food. The brand messaging emphasizes the founder's journey and commitment to creating memorable culinary experiences, inviting customers to be part of a community that celebrates the art of baking and the rich flavors of Italy.
Moodboard
& Keywords
Fresh
Hygiene
Premium Experience
Wheat
Quality Control
Unique
Baking
Hand Made
Pure
Thought Process
Hospitality
Quality Control
Wheat
Happy Customer
Our logo is a testament to the heart of The Flour Connects, intricately combining symbols of our core values. The wheat signifies our dedication to quality, symbolizing the premium grains at the foundation of our creations. The hand represents the warmth and hospitality with which we welcome every customer, ensuring a cherished experience. The shield embodies the integrity and trust that our brand stands for. Together, these elements not only highlight the purity of our products but also form the silhouette of a joyful customer, underscoring our commitment to not just crafting exceptional baked goods, but to enriching the moments of those we serve. This logo encapsulates our mission: to weave stories and experiences through the art of baking, connecting people with every bite.
Typography
Brand Color
Safety Orange and Dark Black were chosen to reflect the bakery's values of passion, creativity, and sophistication. Safety Orange represents warmth, enthusiasm, and creativity, symbolizing freshly baked goods and stimulating appetite. It stands out, conveying boldness and passion. Dark Black adds elegance, refinement, and sophistication, balancing the vibrant orange. It communicates professionalism and strength, enhancing the bakery’s premium, modern aesthetic.
Together, these colors capture the brand’s essence, combining warmth with upscale appeal.
Primary color
Secondary color
Stanery & merchandise
For your client's bakery brand, consider offering a range of high-quality merchandise that reflects its artistic, premium identity and passion for food.
