Surbhie Tailor

The Story

Surbhie Tailor, a legacy of impeccable craftsmanship, has been a cornerstone in Pune’s fashion industry for over 40 years. Renowned for their exquisite bridal lehengas, designer dresses, and intricate blouses, the brand blends tradition with modernity. At its heart lies a commitment to delivering premium tailoring experiences, transforming fabrics into timeless masterpieces. Rooted in the values of precision, elegance, and creativity, Surbhie Tailor continues to redefine luxury fashion for the modern bride.

Branding & Design for Tailoring Brand

Client

Custom Clothing (Fashion and Apparel)

Industry

Services

Branding, Design

Transforming a long-established tailoring business in Pune into a premium, modern contender in the industry. This involves rebranding their logo and establishing a cohesive, high-end identity across all touchpoints, ensuring they stand out in a competitive market while maintaining their legacy.

Brief

Given that Surbhie Tailor is a new venture, the project focused on original branding rather than rebranding.

Solution

The branding of Surbhie Tailor communicates the essence of high-quality, bespoke tailoring fused with the sophistication of premium craftsmanship. Each element of the brand identity, from the logo to the packaging, tells a story of passion, expertise, and the joy of creating timeless fashion. The brand messaging emphasizes the founder's journey and commitment to excellence in design and craftsmanship.

Keywords

Bespoke Luxury
Exclusive Couture
Opulent Fabrics
Refined Craftsmanship
Timeless Elegance
Tailored Perfection
High-End Fashion
Premium Customization
Elegant Couture
Exquisite Design
Luxury Fit
Handcrafted Exc

Logo Ideology

The new logo combines the "S" with a lotus, symbolizing purity, prosperity, and spiritual enlightenment in Indian culture. The lotus, used in textiles and representing beauty, the cosmos, and divine presence, aligns with the brand’s premium positioning. The design incorporates principles of balance, rhythm, emphasis, proportion, and unity, creating a harmonious and culturally rich logo that reflects elegance, craftsmanship, and the brand’s deep-rooted cultural significance.

Balance

Balance is the concept of visual equilibrium and relates to our physical sense of balance. It is a reconciliation of opposing forces in a composition that results in visual stability. Balance relates to the overall stability in the dress with the satisfactory arrangement of parts and details. Well, a balanced dress produces visual harmony. The balanced design of fashion is also divided into two ways

Colors

Orange symbolizes creativity, passion, and energy, making it the perfect choice for Surbhie Tailor. It reflects the brand's dedication to crafting vibrant, bespoke bridal designs while exuding warmth and approachability. This dynamic color embodies the enthusiasm and confidence of a legacy brand with over 40 years of expertise, seamlessly blending traditional elegance with a modern, luxurious appeal. Blue, on the other hand, represents trust, sophistication, and elegance, adding balance and refinement to Surbhie Tailor’s vibrant, premium identity.