Branding & Marketing Design for School
Client
Pailtech Solution
Industry
Tech ecommers
Services
Rebranding, Packaging and website design
The brand needed a repositioning to establish the school as a premium educational institution. The challenge was to modernize the school’s entire identity, ensuring that it appealed to both parents seeking quality education and children, while maintaining a fun, engaging atmosphere through design elements that felt both professional and kid-friendly.
Brand Story
Founded in 2013, Kasarwadi’s first digital school aimed to provide innovative, premium schooling solutions in the education space. The school was built on the vision of offering high-quality, modern education through digital learning. With a focus on both academic excellence and child-friendly designs, the school sought to rebrand its identity to reflect its values of progress, inclusivity, and excellence, all while appealing to young minds and their parents.
Brife
Given that The Flour Connects is a new venture, the project focused on original branding rather than rebranding. This included the development of a unique logo, color palette, typography, and packaging design that would stand out in the competitive culinary market while paying homage to the artisanal and personal touch of its offerings.
Brand Communication
The branding of The Flour Connects communicates the essence of high-quality, artisanal baking fused with the sophistication of Italian cuisine. Each element of the brand identity, from the logo to the packaging, tells a story of passion, expertise, and the joy of connecting people through food. The brand messaging emphasizes the founder's journey and commitment to creating memorable culinary experiences, inviting customers to be part of a community that celebrates the art of baking and the rich flavors of Italy.
The new logo was designed using basic geometric shapes as building blocks to represent the school’s foundations in education. This minimalistic approach ensured simplicity and clarity while maintaining relevance. The logo’s bright, playful colors were chosen to appeal to children, creating a vibrant, approachable feel while representing the school’s modern, dynamic educational approach.
Logo Ideology
Brand Colors
Bright, vibrant colours were strategically chosen to create an inviting and energetic atmosphere. These colours not only appealed to children but also helped reinforce the school’s playful yet premium identity. The combination of lively hues symbolized creativity, innovation, and a joyful learning environment, making the school’s visual identity engaging and memorable for both kids and parents.
Brand Colors
The Flour Connects, founded by a renowned chef with a rich history in a five-star hotel, represents a passion project turned entrepreneurial venture in the realm of baking and Italian cuisine. Tasked with creating a brand identity from scratch, our goal was to encapsulate the founder's journey and culinary philosophy into the visual and communicative elements of the brand, ensuring the logo and branding resonated with both the heritage of Italian baking and modern culinary innovation.
